Overview
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Original Application
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User Testing
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Persona
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UX Vision
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Comparative Analysis
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Shots Onboarding
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Club Selection Iterations
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Landing Page Iterations
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Session Setup Iterations
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Statistics Iterations
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Final Product
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Next Steps
The Original Application
The eSwing hardware records a player's golf swing and displays all the physical data associated.
The hardware was well developed but their mobile application was cumbersome and the displayed information was confusing. We were tasked to redesign the interface to make it more user-friendly.
In order to determine our target user base we conducted some user testing
Goals:
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Wants to improve his swing
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Likes being able to track his data
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Wants the ability to share swing data
Frustrations:
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Doesn’t have time for regular appointments with a trainer
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Tends to get overwhelmed with too much information on one screen
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Has a hard time relaxing and swinging comfortably in front of a trainer
Persona
Phil Woodworth
I would practice more if I knew what I was doing right and what I was doing wrong. During a swing change, I want to regularly check that I’m still doing things right.
32 - Accountant
User Testing
2 Surveys
Over 200 Responses
20
User Interviews
5
User Driver Interations
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The owners of eSwing developed golf swing analyzer hardware that would help golfers of any level develop a consistent and reliable swing using detailed and powerful metrics. They had a preliminary companion application however, it was difficult to navigate and confounding to their core demographic. This case study will focus on onboarding and
Terminology
Shots
The subscription service that tracks golf swing data and spits out information for users
The Problem
eSwing is a fancy golf swing analyzer; the hardware records a player's golf swing while the app displays all the physical data associated. After Golfers complete their session, they will receive a PDF compiling all of their swings for record-keeping. The eSwing system is a subscription-based ecosystem. Users are charged by the shot, all analytics are included in the purchase
The owners of eSwing were looking to start seeking Angel funding to get their hardware off the ground floor; unfortunately, their preliminary application was a major hurdle. During testing users reported that the UI was clunky and hard to navigate to the point that using the hardware was a non-starter for casual users and the technologically unsavvy, a key group of eSwing's demographic.
What Can We Do?
After conducting user interviews and breaking down 200 responses from surveys we landed on three key features the app needed to launch an MVP.
Guilded Onboarding
A key addition due to the feature-rich nature of the application and the key demographic
Multiple Data Views
So What Can We Do?
They had a preliminary companion application; however, it was difficult to navigate and confounding to their core demographic.
REVIEWS
" ... feels like I'm an old-school pilot"
"how do I find my current arc again?"
The hardware was solid and provided extremely detailed metrics but it was hard to break down on both the