As the go-to place for reviews on restaurants, businesses & various services Yelp wants to increase user engagement by appealing to travelers.
They would like to have a feature that allows users to create itineraries for their travels, as well as a record of their actual experiences.
4 Team Members
Paper & Pencil
The Previous Design
This feature would combine Yelp's List, Favorites, and Collections feature forming a simple, understandable interface for Mark.
This feature would allow Mark to view his friend's recommendations over regular listings, this will instill confidence in the ratings.
In order to find a solution for Mark's needs, we found two features to included in this application.
Mystery Meat + Function
Yelp Friends or All Friends?
Take out the mystery + icon on the navigation bar. It confuses people!
Design an experience where users can view all of their friend’s favorite places--not just Yelp friends
Do additional studies on success rate of current Activity function of the nav bar. Can we really replace it?
Change Nearby to Home
Our users found confusion on how to get back to the main landing page. We want to look into changing the nearby menu icon into a home logo
Access to recommendations from his friends
An easy way to share recommendations with his friends
Wants to check out trendy neighborhoods
Distrustful of random reviews
Confused about the current Yelp interface
29 - Bartender
I wish it was easier to plan a trip on Yelp, I already use it at home but their favorites thing is just so confusing.
A “Things to Do” feature which helped users find new businesses to visit
The ability to track friend recommendations
Easy access “add to list” button
Highly promoted Local Listings
Quick access to categories
The ability to share itineraries
User Driver Interations
Yelp has 3 similar features
The Previous Design
We needed to find a way to combine all of these while adding the neighborhood feature.
Save any location
Only saves rated locations
Only available on desktop
Only saves bookmarks
During our second iteration, we came across some confusion due to language inconsistencies. On our third iteration we came to an agreement about our final names, Favorites and Collection.
Favorites containing every favored location
Collections being a group of favored locations chosen by Mark.
Test the copy within the app redesign, and find out if the user flow aligns with user expectations.
We found that users were very receptive to the user flow and immediately discovered the functions. Unfortunately, the inconsistencies within the language caused a lot of confusion which necessitated another iteration.
We combined some of the copy to create a simple Favorites title and a Collection feature. We sought to find out if users were receptive to the new language within the redesign.
We found that our testers quickly took to the new language. They related it to the Stay experience which was very popular with them. They felt that the new interface was a lot easier to understand than the current Yelp interface.
Neighborhoods was the most requested feature during our user interviews, they wanted a way to look for new places that were neighborhood specific. In order to facilitate that we looked for a way to allow users to search for places by location and a way to continue on from that page.
Find a lesser used feature of the original Yelp application that can be replaced with the Neighborhoods feature.
Through user interviews and testing we found that our testers liked having the ability to search neighborhoods based on a single listing.
We're looking for a new way that allows users to quickly add businesses to the favorites and from there their collections.
Adding to Favorites
Find out if users will recognize that they can slide the business listing to quickly add it to their favorites
We found that users weren't expecting the new interaction and they didn't use it at all. They prefer to go directly to the business listing to add to their favorites so we chose to focus on that.
Find out if users respond well to the new icons and the steps needed to add favorite locations to their collections
Our testers really took to the logo but we noticed that it took a longer time than they hoped to add locations to their collections.
Find out if the new design (which allows users to save their favorite locations to a list from the business listing) is well received.
It was a flying success! Users really like that they have the ability to do everything they need to within the one page.
We finished our application with 3 different user flows, allowing Mark to
explore a neighborhood, add a business to an existing favorites list, and creating a new favorite places list & sharing it.